IAB Tech Lab issues revised advertisements. txt for apps November 30, 2018December 1, 2018Barry Levine Comment In May 2017, the Interactive Marketing Bureau (IAB) Tech Lab released ads. txt, the text file that indicates the particular verified sellers of [...]
Advertising Day: Facebook search, Claritas purchases Barometric, new LinkedIn privacy environment November 30, 2018December 1, 2018Amy Gesenhues Comment Here’ s our summarize of what happened in online marketing today, as reported on Marketing Land and other places across the internet. From [...]
Fb confirms searches performed off the system do not influence Facebook search results November 30, 2018December 1, 2018Amy Gesenhues Comment Facebook confirmed this week that queries off of the platform do not influence Fb search results. Aiming to be more transparent about how [...]
Feds take down international hacker ring that will cost advertisers millions November 30, 2018November 30, 2018Robin Kurzer Comment This week, a federal court indicted 8 individuals for their roles in popular digital advertising fraud, with costs ranging from wire fraud and [...]
Needed: Nominations for this year’ s ‘ Naughty & Nice’ list November 30, 2018November 30, 2018Barry Levine Comment Perhaps you’ ve felt like cheering or booing someone in marketing, ads or even search over the last 12 months. If so, now’ [...]
Claritas buys Barometric, marrying user segmentation with attribution November 30, 2018November 30, 2018Barry Levine Comment Data segmentation provider Claritas announced on Thursday it has purchased tracking and dimension firm Barometric . Targeting and verification. Barometric’ s identity chart [...]
Quarter storytelling uses purposeful immersive encounters to engage stakeholders November 30, 2018November 30, 2018Lisa Peyton Comment Frozen in place, alert and silently breathing the eight-foot Perentie lizard sizes me up. The only real movement is an opaque eyelid sliding [...]
LinkedIn’s new privacy setting prohibits marketing experts from exporting emails November 30, 2018December 1, 2018Amy Gesenhues Comment LinkedIn features a new privacy setting that enables users choose whether or not their current email address can be exported by connections. The [...]
Re-think Marketing podcast: Growth Marketing Hackers November 30, 2018December 5, 2018Nathan Isaacs Comment If you liked Re-think Marketing podcast: Growth Marketing Hackers by Nathan Isaacs Then you’ll love Digital Marketing Agency Miami [...]
Advertising Day: Amazon’s Cyber Monday, Fb MRC viewability audit, YouTube Tales November 29, 2018December 2, 2018Amy Gesenhues Comment Here’ s our summarize of what happened in online marketing today, as reported on Marketing Land and other places across the internet. From [...]