Consumers are demanding more from brand names than ever before – more relevant, constant and personalized experiences across products and channels. And as
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Whether the discussion centers around business lead quality, buyer personas or content material, there seems to be a never-ending battle among sales and
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Advertisers are keenly aware of the strength of personalization. Personalized digital advertisements deliver up to 3x the customer engagement of non-personalized ads. A
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Aram Zucker-Scharff, ad engineering movie director for Washington Post’ s study, experimentation and development team, lighted up a tweetstorm Wednesday, calling just
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