Real-Time Interaction Administration (RTIM) systems are made to deliver users the best offer or following action, based on the current context plus their [...]

Subscribers to our everyday newsletters noticed last week a spectacular change in the content we e-mail to our audience  daily. For us, this [...]

Amazon is expanding its Subsidized Products advertising format to AmazonFresh brands. The company began notifying companions Thursday. What it takes. That means brands [...]

Ads are annoying. Study right after study reiterates the fact that consumers discover ad messages intrusive and aggressive . For whatever reason, even [...]

There has been an explosion in both customer technology and marketing technology in the last decade. The simultaneity of those development spurts is [...]

Amazon has introduced a new three-pronged method of reduce the amount of counterfeit products on the website. Project Zero is an invite-only system [...]

Integrate, an automated lead generation system, launched its latest social connection: a Facebook integration that instantly feeds leads from Facebook Guide Ad campaigns [...]

With a platform like Act-On, you can be up and running within a month, yet creating your content, setting up your workflows, and [...]

Ready to scale up your Quora advertisements? Good timing. The company just added the ability to create and edit advertisements in bulk in [...]

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a brand new Verizon Advertisements SDK .   The company states the [...]