A recent report (.pdf) from the UK Information Commissioner’s Office (ICO) addresses the question of whether real-time bidding (RTB) is compatible with Europe’s [...]

I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer [...]

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold [...]

For search marketers, YouTube offers access to 1.9 billion logged-in global users per month, making it the second largest search engine. And, Google [...]

New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make these channels [...]

This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new network uses Shopify’s machine learning-driven [...]

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to [...]

Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a thorn in [...]

Among skilled marketers, it’s common knowledge that developing killer content can yield incredible results, which is why countless marketers take advantage of this [...]

When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets [...]