Global ad tech provider Centro announced Tuesday that it will be enforcing app-ads.txt in its DSP, Basis. As part of an industry-wide effort [...]

Metrics to assist you in achieving growth in the Google Ads interface are constantly evolving and this can cause issues for even the [...]

I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. [...]

Customer expectations are rising… and marketing technology — martech — is the key to meeting and exceeding those demands. Indeed, marketing has become [...]

The customer journey has become increasingly complex over time, with users often switching back and forth between desktop and mobile and various channels [...]

Podcasts have been around for over a decade, but it’s only within the last few years that the format has begun to capture [...]

Facebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names [...]

Facebook is launching a new design and navigation for Business Manager. Facebook’s new look for Business Manager is phasing in and includes welcomed [...]

Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the [...]