The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have the potential to [...]

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update [...]

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land [...]

Spotify is rumored to be launching a “Create a podcast” button within its app that will allow users to record, edit and publish [...]

It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a [...]

Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows [...]

Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of [...]

While shoppers may be thinking “back to school” for sellers, September means it’s time to set a strategy for key Q4 sales events [...]

Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data [...]