The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have the potential to
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YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update
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Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows
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Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of
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Online and offline consumer conversations are largely separate. That’s the conclusion of a large, recent study from Engagement Labs, which affirms earlier data
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