There’s no denying social media is an effective and essential communication tool for any business, but it’s limited to reaching a brand’s existing [...]

Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are [...]

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they [...]

Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on the platform: “icebreakers” for business profiles, [...]

The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, [...]

Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic [...]

The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from [...]

The marketing intelligence, analytics and workflow management platform TapClicks has acquired Megalytic, an automated client reporting and dashboard provider. TapClicks is a unified [...]

With SMX East right around the corner, it’s a great time to start the conversation that will shape my talk in November – [...]

With a head start on this year’s shorter-than-usual holiday season, e-commerce sales should remain robust, according to Adobe’s predictions. The company expects online [...]