There’s no denying social media is an effective and essential communication tool for any business, but it’s limited to reaching a brand’s existing
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As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they
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Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on the platform: “icebreakers” for business profiles,
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The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect,
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Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic
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The marketing intelligence, analytics and workflow management platform TapClicks has acquired Megalytic, an automated client reporting and dashboard provider. TapClicks is a unified
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With a head start on this year’s shorter-than-usual holiday season, e-commerce sales should remain robust, according to Adobe’s predictions. The company expects online
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