One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing [...]

Amazon is bringing its machine learning capabilities to more business analysts and developers. The company announced Tuesday that Amazon Aurora, Amazon Athena and [...]

The California Consumer Privacy Act (CCPA) has many companies in the U.S. scrambling to figure out whether and how to comply when the [...]

Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about [...]

Thanksgiving Day is upon us, and with it, the busiest shopping week of the year. The five-day stretch between Thanksgiving Day and Cyber [...]

Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. [...]

In-app targeting that doesn’t rely on third-party cookies has helped social (namely, Facebook) leap over open web programmatic buying. Please visit Marketing Land [...]

Black Friday and Cyber Monday are indisputably two of the biggest shopping holidays of the year for consumers, but it is also a [...]

B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, but building and implementing effective CX methods [...]

When most people talk about marketing automation, the discussion is usually centered around how this powerful software can help attract consumers, engage prospects, [...]