At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, [...]

“I love pop-up ads,” said nobody…ever. Pop-up ads have to be one of the most universally hated parts of online marketing. They’re annoying, [...]

Amazon began heavily promoting free one-day delivery for Prime members earlier this year. Amazon said it attracted a record number of new Prime [...]

Spotify is halting political ad sales in the U.S. early next year, Ad Age reported Friday. Political advertising will not run for the [...]

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can [...]

Europe’s GDPR took effect in May 2018, but 2019 was the year privacy got real for marketers in the U.S. There was a [...]

Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from [...]

As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email [...]

4) Score Your Leads Accurately for More Effective Sales Exploration Every action your leads take (or, in some cases, don’t take) should influence [...]

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land [...]