The major deals and integrations that shaped technology for marketers in 2019 December 31, 2019December 31, 2019Amy Gesenhues Comment At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, [...]
Pop-up ads: Why everyone hates them and why they’ll never die December 30, 2019December 30, 2019Jacob Baadsgaard Comment “I love pop-up ads,” said nobody…ever. Pop-up ads have to be one of the most universally hated parts of online marketing. They’re annoying, [...]
Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in December 27, 2019December 28, 2019Ginny Marvin Comment Amazon began heavily promoting free one-day delivery for Prime members earlier this year. Amazon said it attracted a record number of new Prime [...]
Spotify latest platform to halt political ads December 27, 2019December 27, 2019Ginny Marvin Comment Spotify is halting political ad sales in the U.S. early next year, Ad Age reported Friday. Political advertising will not run for the [...]
3 tips to elevate your brand’s email program December 27, 2019December 27, 2019Jennifer Cannon Comment It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can [...]
2019: The year that privacy got real for marketers December 26, 2019December 26, 2019Greg Sterling Comment Europe’s GDPR took effect in May 2018, but 2019 was the year privacy got real for marketers in the U.S. There was a [...]
Pro Tip: A look back at some notable tips from our digital marketing experts in 2019 December 26, 2019December 26, 2019Wendy Almeida Comment Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from [...]
A geek’s guide to managing your email list in 2020 December 23, 2019December 23, 2019Jennifer Cannon Comment As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email [...]
4 Steps for Creating Engaging and Effective Lead Nurturing Campaigns December 20, 2019December 21, 2019Kyle McCarthy Comment 4) Score Your Leads Accurately for More Effective Sales Exploration Every action your leads take (or, in some cases, don’t take) should influence [...]
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship December 20, 2019December 20, 2019Taylor Peterson Comment This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land [...]