This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land [...]

Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive [...]

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software [...]

IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants [...]

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, [...]

Facebook reported another record quarter on Wednesday but warned that privacy regulations will limit ad targeting capabilities and slow the future revenue growth. [...]

Did you and your team have a stellar year collaborating on win after win for your clients? Did you find ways to streamline [...]

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach [...]

GoDaddy announced on Wednesday it had acquired Over, a mobile app designed for SMBs and entrepreneurs that allows them to quickly create content [...]

Transactional and triggered emails (e.g., ‘welcome emails’) are on the rise, but senders are not investing enough in the technology behind them to [...]