The solution generates and actions real-time purchase predictions. Please visit Marketing Land for the full article. If you liked Release Notes: Jivox launches [...]

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit [...]

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track [...]

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Please visit Marketing Land for [...]

Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it [...]

Leadsift gathers intent data, Intentsify actions it. Please visit Marketing Land for the full article. If you liked Release Notes: Leadsift partners with [...]

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating [...]

Advertisers can now opt to extend the LDU transition period to October. Please visit Marketing Land for the full article. If you liked [...]

Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings. Please [...]

How PR Week and Pandora are embracing the virtual. Please visit Marketing Land for the full article. If you liked Michael Phelps and [...]