Digital out-of-home advertising is changing so far beyond just being video clip billboards that, like mobile, the particular channel category may soon split
[...]
New York City-based Persado, which states up to 30x return on investment from marketing messages written by its AI-powered Information Machine, is out
[...]
With U. S. consumers likely to own as many as 13 connected products — computers, phones, televisions, intelligent speakers, IoT devices, cars, and
[...]
Real-Time Interaction Administration (RTIM) systems are made to deliver users the best offer or following action, based on the current context plus their
[...]
A San Francisco-based startup has gone out today with a native conversational marketing platform that it says offers an exclusive delivery of contextual
[...]
Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web marketing. Essentially, GM Give Cohen said in an
[...]