Digital out-of-home advertising is changing so far beyond just being video clip billboards that, like mobile, the particular channel category may soon split [...]

Marketers of the weight loss program from WW — the company previously known as Bodyweight Watchers — can now pitch a brand new [...]

New York City-based Persado, which states up to 30x return on investment from marketing messages written by its AI-powered Information Machine, is out [...]

Marketers buy and use market data every day, but how sections are priced or labeled simply by data providers is one of the [...]

With U. S. consumers likely to own as many as 13 connected products — computers, phones, televisions, intelligent speakers, IoT devices, cars, and [...]

Real-Time Interaction Administration (RTIM) systems are made to deliver users the best offer or following action, based on the current context plus their [...]

AR hamburger, from Kabaq To some online marketers, augmented reality may seem like an alternative looking for a problem. Yet a New York [...]

From the Altimeter report CMOs need to be a little more involved in their company’ s general digital transformation, because they’ lso are [...]

A San Francisco-based startup has gone out today with a native conversational marketing platform that it says offers an exclusive delivery of contextual [...]

Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web marketing. Essentially, GM Give Cohen said in an [...]