How Rakuten Viki is promoting K-drama to a global audience
A martech stack featuring Movable Ink and Braze is critical to user engagement. Please visit Marketing Land for the full article. If you
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AuthorKim Davis
ON24 files for an IPO
After a period of losses, ON24 catches the virtual event wave. Please visit Marketing Land for the full article. If you liked ON24
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Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in 2021. Please visit Marketing Land for the full article. If you liked Virtual events platform
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What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey. Please visit Marketing Land for the full article. If you
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Widespread Slack outage reported
Slack is down just as the remote work year kicks off for many. (Back up for many by 1pm ET.) Please visit Marketing
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ABM: Back to basics
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way. Please visit
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Getting off on the right foot with DAM
Taking the first steps to kick off, or refine, your digital asset management program. Please visit Marketing Land for the full article. If
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Marketing the COVID vaccine faces familiar challenges
Selling the COVID vaccine will require personalized and empathetic messaging. Please visit Marketing Land for the full article. If you liked Marketing the
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Brands need to speak out in support of the Black community
As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough. Please visit Marketing
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The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for DAM. Please visit Marketing Land for the full article. If you
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