SEO expert and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on Youtube . com videos he has viewed during the last 7 days.
While logged in to his Google account, Shure states, YouTube delivered six total advertisements during a 17-minute video from the Maschine Masters channel: two pre-roll advertisements (both of which were skippable), 2 ads that showed up one-third from the way through the video, and then 2 more ads that displayed two-thirds of the way through the video.
Here’ s a video through Shure highlighting YouTube’ s pre-roll ad notification, specifying two advertisements:
Shure was not able to trigger the multiple mid-roll advertisements in the video he shared, yet others confirmed on Twitter they have also witnessed similar upticks within YouTube ads recently.
When asked for comment, a Youtube . com spokesperson emailed the following response:
Our goal would be to ensure ads are useful and highly relevant to users. The amount of ads that a consumer sees will vary based on a number of elements including ad preferences and the characteristics of auction and advertiser requirement.
In other words, Search engines is not confirming whether or not it is tests putting more pre-roll and mid-roll ads in YouTube videos. It appears obvious, however , that the company’ h aim is to drive more income for both YouTube and the publishers monetizing their own content .
Using the launch of Instagram’ s IGTV , creating a wider space for brands plus influencers, along with Facebook’ s continued efforts to build out video assets and monetization opportunities for makers, YouTube is facing greater competitors than ever before. But there’ s the delicate balance in stacking video clip content with more ads, while at the same time developing optimal viewing experiences for viewers.
YouTube’ s unverified tests point to the possibility that it is trying out just how much ad inventory a video may take.
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