Marketo announces new entry-level certification meant for marketers

Marketo's logo

Marketo’ s logo design

Marketing software platform Marketo, now owned simply by Adobe, is out with a new credential: Marketo Certified Associate .

What it is. The particular entry-level certification is intended to show that this recipient has a basic understanding of marketing automation, general marketing concepts plus basic email automation on the system, thus providing evidence of Marketo abilities to the holder’ s employer or even potential employer.

This joins several other certification programs offered by Marketo, including Qualified Expert and Specializations in more compared to ten areas, such as Social Marketing, Internet Personalization and Analytics Attribution.

How to obtain accreditation. To obtain this brand new recognition, a candidate must pass a good exam of about five dozen queries that assess skills and understanding of utilizing marketing tools on the system, such as managing email sending plus personalization, A/B testing, and generating basic forms and landing webpages.

Candidates can preparation for the exam, Marketo said, by way of a minimum of three months of hands-on encounter developing and implementing marketing applications on the platform, and/or through learning an academic setting or within Marketo’ s training arm. Marketo University offers online training assets and simulation exercises, as well as instructor-led classes.

Certified Affiliates receive a logo and certificate, entry to the new Marketo Job Board, plus access to an exclusive LinkedIn group.

In September, Adobe announced it was buying Marketo. “ The offer, ” research firm Forrester had written at the time, “ solidifies Adobe’ h position as the market leader within marketing campaign management. ”

This story premoere appearance on MarTech Today. For more upon marketing technology, click here.


About The Author

Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Author for VentureBeat, and he has discussed these and other tech subjects just for such publications as CMSWire plus NewsFactor. He founded and directed the web site/unit at PBS train station Thirteen/WNET; worked as an online Older Producer/writer for Viacom; created an effective interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; created and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years being a consultant to the M. I. Capital t. Media Lab. You can find him from LinkedIn, and on Twitter at xBarryLevine.

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