Parsing pages: Is it better to update or even remove thin content?

Some people look into the changes Google makes to the algorithm as adding new guidelines and penalties, but most of the time, the business is just reshaping the existing order.

The Panda algorithm associated with 2011 introduced a new structure in order to Google’ s ranking factors plus was implemented to keep poor-quality articles from ranking well. Panda a new seismic effect on our industry plus changed how the search engine optimization (SEO) plus search engine marketing (SEM) industries method content creation. Under the new algorithm, not just did thin content devalue an internet page’ s value, but it also devalued the quality of your domain as a whole.

In general, parsing pages needs to be taken case by case to judge different strategies that would fully make use of the value of each individual page.

There are three basic strategies for coping with thin content: You can update or even redirect it or use a  noindex  tag on the web page a person don’ t want in the lookup index. There are advantages to every strategy, although your decision should rely on the purpose and equity of the articles itself.

Ask Search engines engineers whether it’ s preferable to keep thin content, update this or remove it entirely and you’ ll receive a couple of different solutions. Here is Google Webmaster Trends Expert John Mueller saying to noindex thin content:

Factors for updating content

Depending on the size of your site or even blog, you may have hundreds of thin or even outdated posts that need to be enhanced. We  define thin and outdated content as:

  • Articles/posts with less than 400 words and phrases.
  • No keyword concentrate.
  • Unoptimized for best SEARCH ENGINE OPTIMIZATION best practices (stuffing keywords, spammy hyperlink profile and so on).
  • Outdated material/content.
  • Duplicate content .

Not all people think about thin or outdated content to end up being “ bad. ” There are a lot of circumstances where it can be adding value to some website. For example , if someone recently had an old blog post titled “ Guidelines for web design” that is nevertheless a significant source of backlinks and visitors, they may not want to change the blog post for fear of losing the visitors.

The key question the following is “ How old? ” When that post was written this year, there is a high likelihood the webpages currently serve no purpose towards the end user; too much has changed in the website design community.

In this case, talking to the data is important, such as traffic circulation, backlinks and keyword rank, yet over time, …

[ Read the full article on Search Engine Land .]


Opinions expressed in this article are of the guest author and not always Marketing Land. Staff authors are usually listed right here .


Concerning the Author

Kristopher Jones is really a serial entrepreneur, angel investor, plus best-selling author of “SEO Visible Blueprint” by Wiley (2008, the year 2010, 2013). Kris was the founder plus former CEO of digital marketing and affiliate agency Pepperjam (sold to eBay) and has since created multiple successful businesses, including ReferLocal. com, APPEK Mobile Apps , French Ladies App, and LSEO. com , where he is CEO. Most recently, Kris appeared upon Apple’s first TV Show, “Planet from the Apps, ” where he and his company partner, comedian / actor Damon Wayans, Jr., secured $1. five million for an on-demand LIVE amusement booking app called Special Visitor.

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