Verizon Media replaces Flurry Ads along with new Verizon Ads SDK

Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a brand new Verizon Advertisements SDK .   The company states the new SDK has been designed to assistance “ publisher SDK size plus extensibility needs, ” offering application developers a simplified way to accessibility Verizon Media’ s monetization possibilities.

Why you should care

The new Verizon Ads SDK aims to streamline mobile monetization efforts for publishers. Built utilizing a “ pluggable architecture” framework, the business says app developers will no longer have to compromise between revenue and consumer experience because of the SDK size, incorporation costs or other factors. The SDK is available for both Android plus iOS.

“ Using the release of the Verizon Ads SDK, app developers and publishers will have the modern tools they need to state ‘ yes’ to both income and user experience, ” reviews Verizon Media in the announcement.

Verizon Ads SDK will likely integrate with IAB Tech Laboratory Open Measurement SDK, providing viewability measurement by third-party providers. The particular IAB Tech Lab integration indicates publishers will only have to integrate just one SDK to offer advertisers viewability dimension via their preferred vendor.

More on the news

  • Verizon Media reports it really is adopting the new SDK across its properties, including Yahoo Sports plus Yahoo Finance.
  • A week ago, the company added two new native mobile advertisement features : one for web commerce advertisers and another for video gaming advertisers.
  • Verizon Press rebranded the company name (formerly Oath) in January, but provides retained the Oath branding for the ad platform: Oath Ads Systems.

This particular story first appeared on MarTech These days. For more on marketing technology, click here.

About The Author

Amy Gesenhues is Third Doorway Media’s General Assignment Reporter, within the latest news and updates designed for Marketing Land and Search Engine Property. From 2009 to 2012, the girl was an award-winning syndicated writer for a number of daily newspapers from Ny to Texas. With more than ten years associated with marketing management experience, she has added to a variety of traditional and on-line publications, including MarketingProfs. com , SoftwareCEO. com , and Product sales and Marketing Management Magazine. Learning much more of Amy’s articles.

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