Consider all the data you have as a store marketer. Not just the volume of it; the particular contents of it.
E-commerce site performance. In-store performance. Product feed. Demographics. Lookup. Social. Mobile. CRM. Shopping habits. Geography. Competitive intelligence.
Data surrounds a person. But here’ s the stroke: If every data point doesn’ t track to a business objective, the numbers can easily jumble in to chaos and obstruct decision-making.
That’ ersus the problem with the people-data relationship these days. We often lack strategic plans intended for using data, and we end up monitoring information that isn’ t highly relevant to business goals. If you feel daunted simply by data, that’ s a sign a person don’ t have a strong arrange for operationalizing it.
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